I’m not a big Justin Timberlake fan.  Really don’t care for his music.  But the guy does have talent.  Really, he quadruples the funny on Saturday Night Live when he is on.  Wish he was a regular instead of a few of the others.  I digress.

JT is getting into the booze business.  Why?  I don’t know.  Maybe that is something to do in your free time when you are rich and date Jessica Biel.

Timberlake doesn’t strike me as a tequila guy.  Sammy Hagar is tequila.  Vince Neil is tequila.  When I try to equate Justin Timberlake with liquor, tequila isn’t the first thing that springs to mind.

Wine?  Most definately.
Rum?  Not so much rum in and of itself, but a rum cocktail maybe.
Bourbon?  Heck no.
Vodka?  Yes.

So who is the target for 901 Tequila?  No idea.  In my opinion, hardcore tequila drinkers are going to stay away from the stuff.  Females aged 21 - 30 may go for it, but tequila isn’t known as being female friendly.  Well, females get friendly with enough of it and then puke which pretty much ruins the rest of the night for all involved.

Unless it gets high marks by tequila connosiours (The Big Fez is not one), I don’t see this being anything more than a novelty.

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Tags: Liquor //